Thursday, March 22, 2018
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TNZ launches first collaborative ‘ski NZ’ drive with $900K campaign

Tourism New Zealand has launched its first collaborative 'ski New Zealand' campaign with a $900,000 effort to lure Australians to the country's top three ski regions.

NZSki launches Find you Freedom

Find your Freedom, a new brand campaign for The Remarkables ski field in Queenstown, has been launched with their pre-season video featuring long-time Head of Ski Patrol Michel Lepage as the front man.

TNZ wins Bronze for Backpackagram campaign

Tourism New Zealand has won two Bronze medals at the prestigious AXIS awards for its innovative Backpackagram Instagram campaign. 

Air NZ, Lake Wanaka Tourism finalists at Mumbrella awards

Air New Zealand's 'A Very Merry Mistake' and Lake Wanaka Tourism's (LWT) #skiwanaka campaigns have been named as finalists at Australia's Mumbrella Travel Marketing Awards.

DQ goes back for seconds with MiNDFOOD

Destination Queenstown has teamed up with MiNDFOOD magazine again in 2018 to deliver a story-driven campaign to promote domestic travel to the four season resort in autumn.

Aussie celebs showcase Kiwi regions

The south island’s West Coast and Northland will feature in Australia’s high rating lifestyle programme, The Living Room, as part of a regional push to encourage Australians to visit in autumn.

Australian ski marketing campaigns delivering for Ruapehu

The success of the 2017 Ruapehu Australian winter marketing campaign “Stay Taupo - Visit Ruapehu” has encouraged Tourism NZ to lead a $750,000 winter touring campaign.

TNZ kicks off $750K winter holiday drive

Tourism New Zealand has kicked off its 2018 winter campaigning with a $750,000 drive to attract Australians to the North Island.

TNZ targets Millennials in $28k Contiki tie-up

Tourism New Zealand has teamed up with youth travel company Contiki to launch a campaign targeting millennial travellers.

Why Tourism Australia’s $39m ‘Croc Dundee’ campaign is smart

Professor of media and communications at University of Melbourne, John Sinclair, says Tourism Australia's lastest A$36m campaign is founded on a smart strategy.
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