NTT celebrates 10th Qualmark Gold with golden tractor

Agrodome’s golden tractor with visitors. Image: Supplied

PRESS RELEASE: Ngāi Tahu Tourism

A tractor painted entirely in gold will serve as a welcome reminder of Agrodome’s new national gold status as a quality tourism business.

The Ngāi Tahu Tourism-owned Rotorua attraction previously held a Qualmark Silver rating, but has now been awarded the Qualmark Gold status based on its performance under the new Sustainable Tourism Business Criteria.

Agrodome is one of 10 tourism attractions owned by Ngāi Tahu Tourism, Agrodome’s gold status means that all 10 of the Ngāi Tahu Tourism attractions now have been awarded the Qualmark Gold status.

To celebrate, staff have painted one of Agrodome’s popular tractors gold.

Agrodome Business Manager, John Rippingham, says being independently recognised as a quality tourism business is a great achievement for Agrodome.

“Our team works hard to create a fun and engaging family experience – and we pride ourselves on running Agrodome in a sustainable and responsible way.”

Qualmark recognises businesses that are delivering a holistically sustainable experience.

Businesses are awarded a Bronze, Silver or Gold award depending on their performance against health and safety, environmental, social/people, and economic criteria.

“The health and safety of our visitors and staff will always come first,” Mr Rippingham says. “Our values are those of Ngāi Tahu, with Manaakitanga – or hospitality – a key focus.

“We are proud to have this recognised, as well as our efforts to run a sustainable, people-focussed business in the heart of Rotorua.”

Mr Rippingham says the team decided to paint one of the attraction’s tractors fully in gold as a quirky reminder of Agrodome’s gold status, and as a fun backdrop for visitors’ photos.

Qualmark is Tourism New Zealand’s official quality assurance organisation, which helps visitors select the right tourist experiences to suit their needs.

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