Gisborne and Marlborough showed the strongest month-on-month spending growth in January lifting 15% to $21m and 13% to $60m respectively, according to the latest monthly regional tourism estimates from the Ministry of Business, Innovation and Employment.
Gisborne’s year-on-year spend rose 8% to $146m and Marlborough showed annual growth for the first time since April 2017 with a 2% increase to $372m.
“The regions with the fastest growing tourism spend over the year ending January 2018 were the West Coast, which increased 12% to $549m, Tasman, which increased 12% to $315m, followed by Taranaki, up 10% to $376m, and Southland, up 9% to $628m,” said MBIE’s manager of sector trends, Mark Gordon.
Tourism expenditure in the Destination Kaikōura region also continued to recover from the earthquake in November 2016 with the spend in January 2018 up 96% to $16m on the same month in 2017.
The Destination Clutha and Destination Marlborough regions showed the next highest month-on-month spending increases of 14% to $8m and 13% to $60m respectively.
However, six RTO regions showed spending falls with Visit Whanganui and the Central Economic Development Agency reporting drops of 9% and 8% respectively. CEDA showed zero growth over the year of $444m, ahead of only quake-affected Destination Kaikōura.
International spending growth was stronger than domestic spending growth in most regions except for the West Coast, where domestic spending was up 14% versus 11% for international spending, said MBIE.
The highest growth in spending over the year ending January 2018 was in fuel and other automotive products, up 17%, followed by other tourism products, 14%, and food and beverage serving services, 12%.
MBIE has launched a new Data Insights Viewer that presents MRTE data in a map and shows key breakdowns by area. Check it out here.