PRESS RELEASE: WREDA
Lord of the Rings characters and Waitangi Day celebrations may sound like an unlikely mix but it’s what 2.4 million viewers of Australia’s Sunrise breakfast TV show enjoyed this week.
Sunrise television personality, weatherman Sam Mac had a number of live crosses from Wellington’s Weta Workshop where he was transformed into a Lord of the Rings dwarf.
Waitangi Day saw Mr Mac get a taste of Maori culture at Te Wharewaka on Wellington’s waterfront where he will sample hangi food, get a waka salute, and be involved in a kapa haka performance.
Mr Mac’s three-day-stay – made possible through a partnership between WREDA, Accor Hotels and Wellington International Airport – rounded off on Wednesday when he visited the stunning Boomrock Lodge to take a blat in a racing car, shoot some clay pigeons, and play extreme golf.
WREDA’s Venues, Marketing and Destination Development General Manager David Perks says the Sunrise not only has 2.4m viewers weekly on TV, but its website garners more than 3.3m webpage views per month, and they have around 1.5m Facebook followers.
“Australia is already Wellington’s largest inbound tourism market with around 278,000 visitors annually so it makes sense to take Wellington, and some of its best attractions, into the homes of millions of Australians.
“We know from experience that these types of high profile media collaborations boost the number of Australians looking to come to Wellington for a holiday.”