Spending surges in Wanaka RTO, Tasman regions

Visitor spending in Wanaka grew by more than a fifth to $535m over the year to October, according to MBIE.

The Tasman region and Wanaka regional tourism organisation’s area recorded large increases in spending for October, surging 32% and 28% respectively compared to the same month last year.

The latest Monthly Regional Tourism Estimates released by the Ministry of Business, Innovation and Employment (MBIE) yesterday showed spending in Tasman for the month jumped to $22m taking the region’s cumulative 12 month total to $320m, up 17% on the previous period.

MBIE said visitor spending in the Tasman region was boosted by strong international spend from both the USA, which was up 42%, and Germany, up 47%.

Measured by RTO, Wanaka saw October spend reach $37m, lifting the annual total to the end of the month to $535m, up 21% on the previous 12 months. School holidays in New Zealand fell in October this year, helping to boost visitors to the popular holiday region over the month.

“It’s great to see as October is usually one of our quieter months,” said James Helmore, general manager of Lake Wanaka Tourism.

“We had the school holidays being a little later this year, Cardrona skifield was open until the middle of the month – ski is a good high-value sector for us – you’ve got Labour weekend, and coupled with all of that has been the nice stable weather, which means all the excursions can get out and about and take visitors.”

At the other end of the spectrum, the central and North Canterbury regions are still suffering from last November’s earthquakes.

The Marlborough region and RTO, whose figures correspond, showed an uptick in month-on-month growth of 3% to $27m, however, annual growth was down by 2% to $369m. Wellington region reported month-on-month growth of only 2% to $210m and annual growth of only 2% again to reach $2.4bn.

The North Canterbury RTO reported a spending fall of 6% to $28m, which contributed to an annual drop of 14% to $310m.

Total national spend for the month grew 11% to $2.26bn with growth over the year to the end of October increasing by 7% to reach $27.43bn.

RTO Spend YEOct Year to Year Growth October Spend Month to Month Growth
Lake Wanaka RTO $535 m 21% $37 m 28%
Clutha $72 m 17% $6 m 26%
South Canterbury $782 m 13% $69 m 19%
West Coast RTO $547 m 13% $43 m 13%
Taranaki RTO $362 m 12% $32 m 19%
Fiordland RTO $235 m 11% $18 m 12%
Lake Taupo RTO $628 m 11% $52 m 14%
Kapiti-Horowhenua RTO $270 m 10% $23 m 4%
Ruapehu RTO $196 m 10% $21 m 23%
Central Otago RTO $193 m 9% $15 m 17%
Nelson Tasman RTO $664 m 9% $48 m 24%
Northland RTO $1,108 m 9% $87 m 5%
Wairarapa RTO $175 m 9% $16 m 11%
Coromandel RTO $443 m 8% $34 m 10%
Hawke’s Bay RTO $621 m 8% $52 m 15%
Queenstown RTO $2,235 m 8% $175 m 20%
Southland RTO $393 m 8% $33 m 12%
Auckland RTO $8,003 m 7% $672 m 11%
National $27,431 m 7% $2,263 m 11%
Rotorua RTO $814 m 7% $71 m 15%
Whanganui RTO $130 m 7% $11 m 20%
Bay of Plenty RTO $841 m 6% $68 m 6%
Gisborne RTO $168 m 6% $14 m 17%
Kawerau-Whakatane $135 m 6% $12 m 20%
Waikato RTO $1,456 m 6% $122 m 6%
Waitaki RTO $179 m 5% $14 m 13%
Christchurch $2,242 m 4% $185 m 7%
Dunedin RTO $713 m 4% $55 m 7%
Manawatu RTO $553 m 4% $45 m 1%
Wellington RTO $2,067 m 1% $180 m 2%
Marlborough RTO $369 m -2% $27 m 3%
North Canterbury $301 m -14% $28 m -6%

Source: MBIE

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