NZ Māori Tourism rolls out red carpet


New Zealand Māori Tourism is welcoming a high profile Chinese delegation, led by Mr Li Shihong, Vice Chairman China National Tourism Administration, to Wellington today.

Pania Tyson-Nathan

The Vice Chairman will be officially welcomed at the Wharewaka on Wellington’s waterfront, followed by a ceremony where NZ Māori Tourism, the China Chamber of Commerce in New Zealand (CCCNZ), and China Travel Service (CTS) NZ Ltd will announce their partnership and plans to promote the China New Zealand Year of Tourism 2019.

Premier Li Keqiang announced the China New Zealand Year of Tourism 2019 during his visit to New Zealand in March. The year provides opportunities to host a series of bilateral, commercial, educational, trade, cultural and tourism events to showcase the special relationship between China and New Zealand.

NZ Māori Tourism is hosting the conference as part of its strategic partnership with the CCCNZ for a series of bilateral, commercial and cultural events. They view the relationship as a natural progression given the massive influence of Chinese visitors in New Zealand’s economy and Premier Li Keqiang announcing the 2019 China-New Zealand Year of Tourism during his visit here in March.

“New Zealand Māori Tourism welcomes the opportunity to further strengthen our relationship with CCCNZ and CTS to provide a centralised platform to market and promote the year-long event to the New Zealand and China public.

“When meeting CNTA Chairman Li Jinzao earlier this year, we made a commitment to work closely together to grow the New Zealand China tourism industry. The support of the CCCNZ and CTS enhances the work and relationships of both organisations to ensure events undertaken will produce mutually beneficial results” says Pania Tyson-Nathan, NZ Māori Tourism Chief Executive.

With 18.9% of all tourist activities being specifically related to Māori experiences, it is important to nurture the operators to ensure they can meet demand. However, as visitor numbers from China are down just over 2 per cent for the year to June, both CCCNZ and NZ Māori Tourism recognise that NZ cannot rest on its scenic laurels but need to work together to create strategic targets that benefit the local economy.

CCCNZ, a local organisation that promotes and supports Chinese owned business in New Zealand has been keen to support the relationship as part of its aim to highlight high quality ventures that can be trusted.

David Wang, Chairman of the CCCNZ said, ““We have partnered with New Zealand Māori Tourism because their connections to the Māori export sector are important as Chinese tourists become more discerning”. Both organisations have created special events which will be announced at the Media Conference to celebrate China-New Zealand Year of Tourism 2019.

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