PATA Global Insights: Big brands, big data, disruptive future

SPONSORED: Auckland Tourism, Events & Economic Development (ATEED)

PATA Global Insights Conference Sept 28/29

We have an amazing destination. New Zealand is full of beautiful scenery, a melting pot of diverse cultures, innovative products and experiences, and warm and welcoming people. It’s the complete package.

We’ve been enjoying a golden time in tourism here, but it’s no secret that this record growth has created challenges. The pressure on infrastructure is being felt throughout the country, and this is impacting on the overall visitor experience. Changing market forces and disruption are everywhere, and are happening at an exponential speed. As a nation, and an industry, we can’t afford to have the attitude of “she’ll be right”, resting on our laurels and relying on this boom continuing.

We are not the first country to deal with tourism funding issues; with seasonality; with lack of infrastructure; or over-tourism. And, we are not the only country to experience disruption in our industry, or to see global trends developing in our own backyards faster than we may be prepared for.

However, where we are in the world means we have the benefit of learning from others and seeing things happening before they happen to us – if we choose to.

This is why PATA, Auckland Tourism, Events & Economic Development (ATEED) and SKYCITY joined forces to bring the inaugural PATA Global Insights Conference to Auckland three years ago. The feedback on the previous two conferences has been so positive there are now at least two other destinations running a similar format, and other cities looking to host it in the future.

The PATA Global Insights Conference provides an exciting platform for our industry leaders and decision makers to hear some fresh and insightful international perspectives that will make us look at the world and the future in different ways.

Based on the theme ‘R U ready for the future?’, this year’s conference once again promises to deliver an interesting line-up of speakers from the world’s top travel brands, including Trip Advisor, Boeing, Microsoft, and NSW Tourism. Two of the world’s largest travel specialist big data companies, ADARA and Forward Keys, will be providing the latest updates on how big data is being used to help the travel industry. There will also be a session discussing cyber security from Australian company Decoded, illustrating how frighteningly easy it is to hack websites, especially in our industry.

A new session has been introduced to the programme this year involving the industry leaders of the future. It will provide the chance to hear insights from four graduate-level tourism students from Auckland University of Technology (AUT) about where they see the future of tourism heading.

Another bonus, and a new addition for this year, is the New Zealand Tourism Leaders Forum taking place the day before the PATA Conference, on 28 September, at the recently opened 12 Madden Street in the Wynyard Quarter Innovation Precinct.

The forum, which PATA Conference delegates can attend for free, will feature chief executives and senior representatives from Tourism NZ, Air NZ, Tourism Industry Aotearoa (TIA), and ATEED, who will take part in a panel session on how we are progressing on the tourism industry’s 2025 Framework aspirations, facilitated by BBC anchor Hywel Griffith.

It’s not too late to register for your chance to stimulate your mind with new thinking and new strategies to support sustainable growth of New Zealand’s valuable visitor economy. Register now for the PATA Global Insights Conference, being held 29 September at the SKYCITY Convention Centre.

Click here for more details and to register.

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