CAS: More delegates, more days, more events

A strong 12 months for events has seen measures lift across the board, according to the Ministry of Business, Innovation and Employment (MBIE).

The Ministry’s Convention Activity Survey (CAS) found that in the year ended June 2017 delegate numbers attending all events rose 12% from 3.3m to 3.7m.

The total number of delegate days showed a year-on-year increase from 4.3m to 4.5m, while the number of events rose 15% to 48,500 in the 12-month period.

In terms of business events, an estimated 48,500 events occurred across 13 regions in the year ended June 2017 with 35% of delegate days in Auckland – down 2%.

Wellington made the biggest gain with a 3% rise in market share of all business events.

The report noted a trend for a shrinking number of larger incentive events (more than 100 delegates), which fell 63% in the period.

Conversely, the number of large meetings and seminars was up 28%, tradeshows rose 15%, and large conference and convention events were up 2%.

Looking at conference and convention activity in isolation, the report showed that more delegates attending fewer events has not contributed to an increase in delegate days.

The MBIE paper reported that the number of delegates attending conferences and conventions increased 14% year-on-year to 598,100, but delegate days remained flat at 1m in the year to June 2017.

Over this period the annual number of conference and conventions dropped from 5,500 to 5,300.

Auckland hosted the greatest proportion of multi-day conferences on 33%, generating 35% of total multi-day conference and convention delegate days.

It was followed by Wellington which saw its market share of multi-day conferences climbed from 19% to 23% reflecting 22% of delegate days.

Regions which saw their market-share of multi-day events decline year-on-year include Hamilton and Waikato, Taupo and Manawatu, all down 1% and Christchurch and Canterbury down from 9% to 6%.

Conferences and conventions account for 11% of all events and 23% of delegate days in the year ended June 2017.

Meetings and seminars comprised 67% of all events, and 41% of all delegate days.

Incentive activities remained at 1% of all events, and 1% of all delegate days down from 5% in the year ending June 2016.

Trade shows and exhibitions accounted for 1% of all events and 4% of all delegate days.

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