MBIE: High ratings for NZ as a travel destination

By the Ministry of Business, Innovation and Employment (MBIE)

Almost all international visitors rate New Zealand as a destination with 96% saying their trip met or exceeded expectations, according to a new report from the Ministry of Business, Innovation and Employment (MBIE).

The International Visitor Experience report – the third paper in MBIE’s Tourism Insights Series – provides a summary of people’s experiences in New Zealand.

Paul Stocks

“On average, visitors rated their overall experience in New Zealand at 9.0 out of 10 and 81% were likely to recommend New Zealand as a travel destination,” said MBIE’s deputy chief executive of Labour, Science and Enterprise, Paul Stocks.

“Highly rated aspects of visitors’ experiences included the natural and built environment, which rated 9.1 out of 10, sense of safety, also 9.1 out of 10, and activities experienced,  8.7 out of 10. Accommodation and customer service also rated highly.

“New Zealand’s environment is important to visitors when deciding to visit, with 45% stating that landscapes and natural scenery were a factor in stimulating their interest in visiting. Overall, 98% said that the environment met or exceeded their expectations.

“While 43% of visitors rated their experience in New Zealand at 10 out of 10, only a small fraction of, less than 8%, gave their visit a score of 7 or less.

“High prices were a commonly cited reason for lower ratings. Other reasons included no free internet in accommodation, and the inconsistent quality of facilities, public transportation or customer service.”

The report uses data collected through the International Visitor Survey over the past three years and has been produced in consultation with the tourism industry.

The Tourism Insight Series provides data and insights to inform policy, decision-making and planning for both public and private organisations working in the tourism sector. It is produced by MBIE in support of a suite of initiatives that form the government’s Tourism Strategy.

“Through the Tourism Strategy, several government agencies are supporting the sector to reap the benefits of growth in visitor numbers, while managing pressures on communities and infrastructure,” said Stocks.

“For instance, MBIE administers the Tourism Infrastructure Fund, which provides up to $25m per year for the development of visitor-related infrastructure such as carparks, freedom camping facilities and sewerage and water works.”

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