The head of Auckland Tourism, Events and Economic Development’s (ATEED) tourism division, Jason Hill, has resigned.
Hill has tendered his resignation to pursue his own business interests within the sector, said ATEED in a statement. He led ATEED’s tourism division for six years.
“I would like to take this opportunity to thank Jason for the work he has done over the years,” said Steve Armitage, ATEED’s general manager visitor & external relations.
“He has been integral in leading the charge on delivering the aspirations of the 10-year Auckland Visitor Plan, achieving many of the goals in the strategy four years early.
“He has invested a great deal of himself into the role, carrying out his responsibilities with a high level of passion and self-belief.”
We’ve seen a shift from Auckland being regarded as a gateway, to a destination in its own right, said Armitage.
“The key industry partnerships Jason has helped forge mean we have been able to maximise the marketing of the region.”
Hill established the first destination development team in New Zealand in 2012 focusing on new product development, Māori tourism, regional dispersal, and supporting new infrastructure requirements, and reignited the domestic marketing of Auckland overseeing the award-winning “AKL – The Show Never Stops” campaign.
He also led the establishment of the annual PATA Global Insights Conference – due to be held again in Auckland this year on 29 September.
“We’ve seen the development of a range of new tourism products in the region in recent years and the visitor sector is now contributing more than $7.7bn to the regional economy annually,” said Armitage.
“Jason has held industry governance and advisory roles with Cruise New Zealand, i-SITE New Zealand, AUT University, Te Araroa Trail and the Pacific Asia Travel Association, and has laid some great foundations as we begin working on a refresh of the Auckland Visitor Plan, supported by a new funding model to provide direction and leadership for the thriving visitor sector.”
Hill will finish with ATEED on 20 October. ATEED will begin recruiting for a replacement in the coming weeks.