Waimarino to launch new night-time, cultural products


Waimarino glow worms at night. Source: Waimarino

Bay of Plenty tourism stalwart, Waimarino Group, is developing two new products to add to its kayaking operation.

The business, run by Blair Anderson, is extending its product range in Rotorua with the addition of a night-time kayaking tour which will be live for summer 2017/18.

The five-hour Lake Rotoiti Starlight Kayaking Experience will include a lake kayak, a visit to a glow-worm cave, and a gourmet barbecue dinner for groups of up to 40 people.

The group already runs a similar night-time glow-worm kayak tour from the Waimarino Adventure Park base in Tauranga, the Evening Glow Worm Kayak Tour.

Anderson said: “We were finding customers were really enjoying the night sky aspect of the Tauranga tour so have been working on this new product for Rotorua.”

It will be the second product the company will run from Rotorua, adding to its three and a half hour day-time kayak experience which includes hot pools alongside the glow-worms.

Waimarino has just launched the tour to buyers and says a couple of agents in Australia, including Flight Centre, have agreed to list it although no contracts have been signed.

The group has also identified the need for a Maori cultural experience in Tauranga and is working on a product to fill this gap.

Anderson has purchased two waka – which can seat 15 and 20 people respectively – and is working with local iwi to develop a tour where clients can learn how to paddle a waka on the Wairoa River.

It is likely this will be a two-hour including a Maori cultural adviser on board to provide an authentic experience. The product will be trialled this summer with school groups or smaller group bookings with a full launch expected the following year.

These are the latest products to be added to the Waimarino group’s suite as it continues to extend its reach into the international visitor market under Anderson’s leadership.

The company was established in the Bay of Plenty by his parents in 1975 with a focus on education.

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